Arturel was ready for internationalization, but their webshop was not

Arturel is known for their unique acoustic artworks designed to create tranquility and well-being. However, with an exciting international growth journey ahead of them, the old Shopify setup did not live up to their ambitious goals. Arturel aims to inspire the optimization of spaces while enhancing creativity, productivity, and overall well-being—something that was not reflected in their webshop.

The webshop lacked both structure and a clear brand identity - in short, it was a disorganized foundation that did not play along with the overall intent of tranquility and well-being. In order to compete in the global market, it was crucial to create a stronger, more visually appealing platform that clearly reflected the identity and quality standards of Arturel.

Arturel chose Grafikr as their e-commerce partner to take their brand and webshop to the next level. Our first step was to develop a sharp, harmonious brand identity that we could integrate into the new web design. The goal was to create a webshop that balanced beautiful design with usability.

We restructured the front page to present Arturel's acoustic artwork in an inviting and clear way, showcasing the creative product design. The naturally lit front page also brings a sense of calm that goes hand-in-hand with the brand's identity.

Customers can easily navigate the range and explore different variants, making the buying process more intuitive and inspiring. The new structure supports an engaging buying journey and contributes to higher conversion rates.

Arturel is now live on Shopify Plus, which opens up the possibility for rapid scaling to multiple countries, supporting their international expansion and the ability to customize the checkout process to different markets. The new brand identity brings Arturel's stories and vision to life, so that the webshop not only focuses on the products, but also on the important and inspiring story behind them.

With GRAFIKR as a partner, Arturel now has a webshop that not only showcases their products, but also contributes to their international growth journey. The upgraded platform is a combination of functionality and aesthetics, ensuring Arturel is ready to impress on the global stage.