Prepared for growth with Shopify (From Magento to Shopify)

From Magento to Shopify; when reliability is key

Noella Fashion is a Danish clothing brand for women, designing elegant clothes with a twist since 2016. The clothes are characterized by beautiful ribbed textures, stunning patterns, and unique colors inspired by Scandinavian minimalism without limitations. Noella Fashion needed advice and guidance on whether to upgrade from their existing Magento 1 platform to Magento 2 or make the leap to a Shopify solution. This was the reason Noella Fashion reached out to us.

When we first got to know Noella Fashion, they were primarily seeking help considering the choice of CMS, as Magento 1 was no longer supported and would soon become outdated. This meant that they either had to start from scratch on Magento 2 or switch completely to Shopify - a necessary transition that many webshops have had to make since Magento 2 was released.

A major challenge with their Magento 1 solution at the time was that, regardless of the amount of traffic, the platform had crashed twice in 3 weeks. This could have had a significant impact on sales on upcoming holidays such as Black Friday and Christmas sales - a risk Noella did not want to take.

Furthermore, an important element for Noella was to have a solution that was easy to expand across countries. Noella Fashion was already present in 3 countries, but wanted the ability to expand to more in an efficient and simple way.

The solution was a custom solution in Shopify and a complete redesign of the webshop. We created the new webshop using our own workflow, allowing us to make changes centrally and easily, whether the change needs to apply to one or multiple markets.

The webshop now reflects the brand's identity with a minimalistic Scandinavian design and a number of core features that ultimately deliver a significantly enhanced shopping experience for visitors of webshop. The combination of an intelligent search function and a “Shop the Look” feature has elevated the product pages to the next level, now appealing more to visitors.

In addition, the switch to Shopify has opened up a number of technical options that make it easy to integrate with 3rd party software. Among other things, Noella has implemented a system that presents product suggestions to the individual visitor based on previous buying patterns. This is a major benefit for Noella, as Shopify is clearly e-commerce-minded and constantly evolving to provide more freedom for merchants to run a webshop. Now the webshop is ready for growth on the big days with a completely reliable solution in Shopify.