Shopify B2B

​​Gather your B2B and B2C sales on one platform - without compromise

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B2B and DTC, all in one place

Shopify gives you a single platform for omnichannel growth.

With over 2 decades of commerce experience, Shopify helps B2B businesses evolve and innovate quickly on the leading omnichannel platform.


Shopify B2B

B2B e-commerce is rapidly evolving and more companies are switching to digital platforms to streamline their processes and reduce costs - while improving the user experience.

As more businesses digitalize their purchasing processes, the expectations for user-friendly, personalized, and seamless B2B experiences are growing.

Expectations that can now be met with Shopify B2B.

What is Shopify B2B?

Shopify B2B offers a range of features that enable businesses to sell directly to other businesses through your Shopify solution without the need for third-party apps or outdated external systems. With Shopify B2B, you can set up customer-specific price lists, payment terms, and currencies, as well as connect multiple buyers and locations into a single company profile.

There are two ways to set up a B2B solution in Shopify. You can create a “mixed” or a “dedicated” solution. The differences between these two approaches are explained in this blog post on Shopify B2B.

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Shopify B2B - key features

"Shopify B2B" is available for all Shopify Plus users, and some of its key features include:

Business Profiles

You can create separate business profiles with multiple locations and buyers attached. Additionally, different restriction levels and access can be customized for each profile.

Product Range and Pricing

Businesses can have different purchasing prices and access to various products. This way, the B2B webshop can be tailored to different markets and work equally well if your webshop caters to both B2B and B2C.

Custom Payment Options and Terms

You can set up different payment methods and terms for each business: Some businesses might need to pay 100% upfront via credit card, while others could have 30 days net terms on invoice.

You can even set up rules for deposits for specific businesses before they can place an order.