Conversion optimization

What is conversion optimization (CRO)?

When we talk about conversion optimization, we focus on getting more visitors to an online store to perform a desired action - typically a discipline that has a direct derivative effect on your revenue.

Effective conversion optimization maximizes the value of your online marketing by helping you fully capitalize on the traffic you attract to your site. In other words, you stop wasting marketing dollars.

How we work with conversion optimization

Our approach to conversion optimization has always been holistic, aiming to create long-term, sustainable growth. We do not believe in "quick fixes" like simply turning a button green: CRO is far more than just setting up a series of split tests.

CRO must be implemented with respect for the brand’s DNA and with a long-term strategy in mind, where we achieve the 'compound interest' effect. First, it requires a shared understanding of user behavior. Without this understanding, we risk wasting energy on split tests that do not yield results.

Data-Driven CRO

Gut feelings and emotions can be dangerous when it comes to conversion optimization. However, they shouldn't be packed away completely because we need to respect the brand, but the most important thing is to look into the data and the numbers. Based on the data, we conduct in-depth analyses to clarify what users want, how we can best serve them and where on the webshop this should take place. This leads to a series of hypotheses and subsequent split tests.

Conversion optimization can be approached with various tools and in different ways. Below is a selection of the different methods that we have good experience with.

CRO Analysis

Our in-depth CRO analysis examines user behavior on your webshop to understand who your customers are, where they drop off, and why it happens. We use both quantitative data and qualitative insights to identify specific problem areas. This gives us a clear understanding of where we can take action to maximize your conversion rate.

CRO Strategy

Based on our analysis, we develop a concrete CRO strategy tailored to your webshop. We present optimization suggestions and hypotheses that we prioritize together according to both impact and implementation costs. By creating a good strategy, we ensure that you get the most out of your investment and achieve quick and measurable improvements.

Wireframes

Once the strategy is in place, we help turn it into reality. We design wireframes and layout proposals in an interactive prototype in Figma, enhancing the user experience while supporting your business goals. We make sure the optimizations are visually aligned with your brand DNA and easy to implement.

A/B Split Testing

We systematically carry out A/B split testing via Convert.com, where we test different solutions on your webshop to see what creates the best performance. With our data-driven approach, we can accurately measure which version delivers the best results, ensuring that you always work with the most effective solution.

Tracking

We ensure that your tracking setup is accurate and complete. This means you can trust your data and gain clear insights into how users interact with your webshop. By validating your tracking, we make sure that all important metrics are measured correctly so you can optimize effectively and base decisions on accurate data.

Reporting

We provide ongoing reporting on the test results and overall performance of your webshop. Our reports give you in-depth insight into how your optimizations are affecting the conversion rate and where there is still potential for improvement. This way, you can constantly follow the development of your results.