Shopify Themes - the best Shopify themes

Shopify theme, template, design, layout... A beloved child has many names, and in this blog post, we will explore the pros and cons of using a Shopify theme.

Let us start by painting you a picture: A Shopify theme, or a template, can be compared to a standard house, and you might ask: Why pay an architect to design your house when you can get a house that is “pre-designed”?

If we stick to this analogy, the benefit of choosing a standard house is that you can see the house before you pay for it. Additionally, you leave the responsibility to professionals who know which materials to use and where to source them from.

Moreover, you will not have to handle the construction process, as others are in charge of that. All you need to do is furnish your new home.

This is similar to a Shopify theme, often referred to as a Shopify template: The framework, structure, and skeleton are already in place—now it is just about moving in.

A Shopify theme allows you to launch your online store quickly, within 2-3 weeks. You will not have to worry about design or development, as there are Shopify experts, designers, and developers who have prepared your store for you, allowing you to take over and personalize it. In other words, a Shopify theme is a "plug and play" solution.

To get started, you need to select a Shopify theme that fits your requirements. You will find that Shopify's themes can offer different things. Themes may focus on: minimalist design, bold design, rustic style, mobile-friendly setups, smart animations, specific industries, or a special theme.

Once you have found your desired theme, matching your expectations, you can start updating your store with:

• Images
• Text
• Links
• Sections
• Products
• Collections

If you need to make changes to the web design or want to optimize features, you can always get help from a certified Shopify agency to get the webshop just the way you want it. After all, it is possible to build further on standard houses.

You can choose from over 200 different Shopify themes, which cost between $100 USD and $450. The most commonly used Shopify themes cost $380.

You can find a selection of Shopify themes right here. Additionally, there are 13 free Shopify themes, with the “Dawn” theme being one of the most used and Shopify’s official "free theme."

If you do not already have a Shopify webshop, Shopify offers a 14-day free trial, where you can test the individual themes before you make your final decision and purchase one.

If you choose a paid Shopify theme, you will generally have more options than if you select a free theme.

If you do not plan on setting up your own webshop and prefer to spend your available working hours on other tasks, you can hire a professional Shopify agency to set up your new webshop for you.

This way, you will get a webshop focused on usability and high conversion rates, as agencies specialize in these areas when setting up and developing webshops.

What Free Shopify Themes Are Available?

There are 13 free Shopify themes. Find them here.

Advantages and Disadvantages of Shopify Themes

Advantages:

• Affordable price for a theme, $380 USD (approximately 2500 DKK) or less.
• Large selection of official themes (215 in Shopify’s official theme store).
• Quick setup since your webshop is designed and developed. You just need to add images, text, colors, links, and products.

Disadvantages:

• If you want to add new features, you will need a Shopify agency to do it for you unless you have an in-house developer.
• A Shopify theme is not unique, as other webshop owners can access and buy it.
• It can be difficult to navigate the code since another developer set up your webshop.
• Potential unnecessary code and content that fills up space and has a negative effect on loading time.

Advantages and Disadvantages of a Custom Shopify Solution

Advantages:

• Your webshop will be designed and developed from scratch → personalized and unique design.
• With a Shopify theme, you are limited in terms of design and features, but with a custom solution, you get the specific design and all the features you request.
• Full control over the code, as it is developed by you or your Shopify agency.
• Unique visual identity, making your brand more memorable.
• Better performance (in terms of speed).

Disadvantages:

• If you want a finished webshop in 2-3 weeks, you should not choose a custom solution, as it often takes longer, as it is made specifically for you.
• If you look at the price alone, a custom Shopify solution is more expensive compared to setting up a theme.

What is the Best Shopify Theme?

Which Shopify theme should I choose? Because there are so many themes to choose from, it can often feel like navigating through a jungle to find the right one.

"There is no clear answer to what the best Shopify theme is, as it depends on your personal style and the features you want for your online webshop."

When selecting the best Shopify theme, you should figure out what matters most to you. Shopify themes each offer something different: some themes share similar features, while others are completely different from one another. Themes, for example, can focus on:

• Speed optimization, so your webshop loads quickly without unnecessary features affecting the loading
• Constant updates regarding new and improved features
• Unique design features that differentiate your webshop from your competitors
• Storytelling and branding over products and conversion
• A minimalist web design with lots of space and clean lines
• Bold image displays
• Customer recommendations, sharing their experiences with the product
• Slideshows and videos to engage customers user your page
• A specific industry: allowing you to choose a theme that fits your business and specific market
• Layouts, whether it should be a collage, grid, full-width, or something else entirely

Below, we list some of the Shopify themes we recommend.

Which Shopify themes do we recommend?

1) Grid

This theme has a rustic style, perfect for a modern brand that focuses on storytelling. The Grid theme includes:

• Compatible with Online Store 2.0
• A smart collage layout to feature selected products, news, and blogs
• Sticky navigation, so menu items and contact info follow the customer as they scroll
• Slideshow where you can display multiple images at once
• A blog on the homepage showing the 3 most recent posts
• A user-friendly "add to cart" button, so customers can add an item to the cart without visiting the product page.

2) Prestige

This theme is ideal for selling luxury and high-end products.

The Prestige theme includes:

• Compatible with Online Store 2.0
• A slide-in cart so customers do not have to leave the page they are on
• Mega-menu displaying all categories and subcategories
• Full-width images filling the entire screen
• A visual timeline of your company’s history

3) Warehouse

The Warehouse theme is for those who have a large and wide range of categories and products. It includes two predefined styles you can work with: "Metal" and "Wood."

• Compatible with Online Store 2.0
• Dynamic search
• Section with unique selling points (USP) to build trust
• Exit pop-ups
• Option to show product stock status and create urgency

4) Streamline

This theme grabs attention and is designed to influence your visitors quickly.

• Compatible with Online Store 2.0
• Advanced filters allowing customers to filter by brand, product, color, and size on category pages
• A user-friendly "add to cart" button
• Smart animations on images and text
• Additional images on product pages highlighting products and your story
• A sticky "add to cart" button on product pages that remains visible as customers scroll

5) Blockshop

A spacious, minimalist theme with a grid style and room for large images filling the page. The Blockshop theme includes:

• Compatible with Online Store 2.0
• Various slideshow types for images and products
• Full-width images
• A pop-up promoting offers, discount codes, and new products
• Video section